Ketone-IQ® Energy Shots — now at Rarely
Your body runs on two fuels. Most days, you only top up one. Ketone-IQ is the other — drinkable ketones with zero sugar, built for the long climb, the deep work, and every hard hour in between.
6 shots per pack — live prices below. NSF Certified for Sport. Secure checkout at Rarely.
Prologue — The wall
Different walls. Same problem.
It's rarely talent that fades in the final hour. It's fuel. You carry only so much fast energy, and your brain — the most demanding organ you own — burns through it whether you're climbing a mountain or a spreadsheet.
When the easy fuel runs short, everything you're good at gets harder. That's not a willpower problem. It's a fuel problem. And fuel problems have fuel solutions.
Chapter I
You were born with a backup generator.
When fast fuel runs low — a long fast, a low-carb stretch, a long day in the mountains — your liver starts making ketones: an energy source your brain and muscles are built to burn. It's how humans hunted, foraged and endured long before anyone invented an energy gel. Ketone-IQ lets you switch it on without the fast.
The fast fuel.
The reserve fuel.
Tank two, on demand. No fasting. No keto. No sugar.
Scroll the clock forward. Here's what happens after you twist the cap — and why it feels different from a sugar hit.
Illustrative, not measured data. Individual response varies with dose, activity and diet.
Two ounces, zero sugar. The active ingredient is R-1,3-butanediol — a ketone precursor your body already knows exactly what to do with.
It converts the precursor into BHB (beta-hydroxybutyrate) — the same ketone your body makes on its own when it's been running long.
BHB enters your bloodstream, ready for brain and muscle to burn alongside glucose. That's why the pros take it 30–60 minutes before the hard part.
Ketones stay elevated for hours — a second fuel running next to your carbs. No sugar spike. No sugar crash. Just more in the tank for the second half.
6 shots per pack · about $5 a shot
Chapter II
First built for people who don't get a second attempt.
Most energy products are built for a flavor trend. Ketone-IQ was built for a brief: give elite operators a fuel that keeps the body and the brain sharp when the mission runs long. Then the world's best cyclists got hold of it. Now it's in your hands.
Two Stanford alumni found H.V.M.N. — Health Via Modern Nutrition — to chase human performance with real evidence.
They launch the world's first drinkable ketone, and go straight back to the lab to make it better.
A U.S. Department of Defense contract funds a next-generation fuel for elite special operators.
Ketone-IQ arrives: re-engineered to taste better, cost less, and keep ketones elevated longer.
Partners with Team Visma | Lease a Bike — the squad that won all three Grand Tours in 2023.
Your desk. Your long run. Your 5 a.m. Same fuel, no special clearance required.
Three hard hours. Three ways to fuel them. Tap one and we'll set up your order.
10g of ketones for the third hour of focus — without stacking another coffee on top of the first two.
30–60 minutes before the long ride or run. Keep your carbs in the plan — and add a second fuel to it.
5g of ketones plus 100mg of natural caffeine from green tea. Your morning coffee, with a second engine.
Chapter III
What happens when the fuel shows up.
Your brain is about 2% of your body and burns roughly 20% of your energy. It's built to run on ketones — during long fasts, they can cover most of its fuel needs. Ketone-IQ hands it that fuel without a sugar spike, for the block of work that matters.*
In long efforts, ketones are an extra source of energy that runs alongside carbohydrate. The pros don't swap their gels for ketones — they stack them. Think of Ketone-IQ as more fuel in the plan, not a replacement for it.*
Ketones aren't a stimulant, so the No Caffeine shot won't feel like an energy drink. What people tend to notice is quieter: the second half feels more like the first. Want a kick, too? That's exactly what +Caffeine is for.
Carry the second fuel.2 fl oz · fits a jersey pocket · no mixing, no scoops
Pros never debut anything on race day. Pick one repeatable moment, change one variable, and pay attention to the second half.
Best served coldDrink it in one goFollow label directions
Independently tested for banned substances — the standard pro and collegiate athletes rely on.
Built to sit in a tested athlete's bag without a second thought.
Full label transparency. You can see exactly what's in every shot.
H.V.M.N. publishes its research principles and grades its own evidence on a five-tier scale.
Developed through a U.S. Department of Defense contract for elite special operators.
No sugar spike to chase, no crash to recover from.
The fuel
Two formulas. Four flavors each. Every pack is six 2 oz shots. Choose a flavor for live pricing and availability.
When do you need it most?
Caffeine today?
01 — FormulaNo Caffeine
02 — FlavorPeach
03 — How many6 shots
Checking both six-shot packs…
Before you buy
Straight answers. No lab coat required.
The active ingredient is R-1,3-butanediol, a ketone precursor your liver converts into BHB (beta-hydroxybutyrate) — a ketone your brain and muscles can use for energy. Zero sugar in either formula. +Caffeine adds 100mg of natural caffeine from green tea and carries 5g of ketones; No Caffeine carries 10g.
No. That's the point. Ketone-IQ raises circulating ketones without fasting or cutting carbs. It's a temporary boost in available fuel — not the same as the full metabolic state of a long fast, and it works alongside a normal diet.
No Caffeine: no. There's no stimulant, so there's no jolt — people describe it as steadier, not louder. +Caffeine: you'll feel the 100mg of caffeine, about a cup of coffee's worth. Experience varies by person.
No. Treat ketones as an additional fuel source, not a substitute for carbohydrates, fluids and electrolytes. Stack it into a fueling plan you've already practiced.
About 30–60 minutes before training, or roughly 30 minutes before a focused work or study block. Follow label directions, start with one shot, and test it in training before you ever try it on race day.
If you're unsure, start with No Caffeine — twice the ketones and no stimulant to coordinate with your coffee. Choose +Caffeine when you want the 100mg kick built in. Or grab the Two-Fuel Starter and find out for yourself.
Bright fruit up front with a slight warming finish — ketones have a bit of a bite, which is how you know there's real fuel in there. Best served cold and taken in one go, like a shot.
Ketone-IQ shots are NSF Certified for Sport and made with WADA-compliant ingredients. As always, tested athletes should check with their own governing body.
Each +Caffeine shot contains 100mg of caffeine — count it toward your daily total. If you're caffeine-sensitive, pregnant or nursing, under 18, taking medication or managing a health condition, talk to a health professional first.
Each pack is six 2 fl oz shots in one formula and flavor. Your cart and checkout run securely through Rarely's Shopify store, where live price and availability are confirmed.
On your marks
Two formulas · four flavors · six shots a pack · NSF Certified for Sport
