Butcher-cut American beef, freeze-dried raw so nothing gets cooked away. Treats they’ll sit pretty for, a meal they’ll lick the bowl clean for, and that happy skid of paws across the kitchen floor every time the bag crinkles.
Go on. Give the bag a shake.
One for the “sit.” One for the bowl. Both made from real American beef, freeze-dried raw at peak freshness, with nothing on the ingredient list you’d have to look up.
Freeze-dried beef treats · 16 oz
Pasture-raised USA beef and beef liver, freeze-dried raw into crunchy little nuggets of pure bribery. Snap them into bits for training, crumble them over dinner, or just hand one over and watch the tail go.
Freeze-dried raw beef, organs & sweet potato · 30 oz
Beef, liver, lung, kidney and sweet potato, plus blueberries, kale and a garden’s worth of good stuff, freeze-dried raw into crunchy nibs. Serve it as the whole meal, or mix a scoop into what they already love.
Treats for the “sit,” a meal for the bowl. Both bags, one click: $88.50 USD.
Get both bagsPick the one that sounds like home. We’ll hand you the right bag.
Single-protein beef and liver that snaps into training-size bits. High-value enough to get a “sit” out of a dog who has been ignoring you all afternoon.
Get the Noms · $39.20 USDKibble gets cooked and pressed into little brown pebbles. HeyPup butcher-cuts real beef, then freeze-dries it raw. The water leaves. The good stuff stays.
Humanely sourced beef from trusted U.S.A. farms, cut like it’s headed for your own table.
Locked in at peak freshness and never cooked, so the flavor and nutrition stay put.
Shelf-stable up to 2 years sealed. No thawing, and no freezer drawer full of raw logs.
| Feature | HeyPup freeze-dried | Frozen raw | Kibble |
|---|---|---|---|
| Raw, never cooked | Yes | Yes | No |
| Lives in the pantry | Yes | No | Yes |
| Zero thawing, just scoop | Yes | No | Yes |
Slide to your dog’s weight and we’ll do the label math for Beefy-Tato.
Topper amounts follow the label’s mixer guide, which replaces about ¼ of the diet. Based on HeyPup’s printed feeding guide (US dry measuring cup). Puppies and pregnant or nursing dogs may need up to double. Every dog is different, so adjust to keep them trim, and always leave out fresh water.
Short ingredient lists are a love language. Here’s exactly what’s printed on the back of each bag.
Beef, beef liver, mixed tocopherols (vitamin E).
Calories: 4,949 kcal/kg
Supplemental feeding only. Use as a reward, a topper or a mixer. Up to 2 years shelf life sealed; use within 30 days of opening.
Noms for the “sit.” Beefy-Tato for the bowl. Both bags in one click, ready for secure checkout, so the only thing left to do is hide them somewhere your dog can’t reach. (Good luck.)
Yes. Everything is butcher-cut, then freeze-dried raw: the moisture comes out, the cooking never happens. That’s how it stays shelf-stable without giving up what makes raw, raw.
It can. Beefy-Tato is formulated to meet AAFCO Dog Food Nutrient Profiles for All Life Stages, including growth of large size dogs. Or use it as a topper: HeyPup says just 20% in the bowl can deliver meaningful nutritional support.
Mix it in and decrease the old food over 7 to 10 days. Serve it dry as a meal or as a mixer, and always keep fresh water out.
Beef, beef liver, and mixed tocopherols (a natural source of vitamin E). No grains, no fillers, nothing artificial.
Up to 2 years sealed, no fridge or freezer required. Once you open it, use it within 30 days.
Beefy-Tato is made for all life stages. Puppies and pregnant or nursing dogs may need up to double the usual amount. Age, breed and activity all change things, so treat the scoop calculator as a starting point.
Treat it like raw meat in your kitchen: wash hands, utensils, bowls and counters with hot soapy water after feeding.
Checkout and shipping are handled securely by Rarely, a marketplace for well-made goods. If anything shows up damaged or wrong, reach out and they’ll make it right.
Somewhere right now, a dog is sitting three inches from someone’s face, staring without blinking, because they know what’s in the pantry.